One Workflow Trigger that is helpful to create a more personalized experience for your clients is the Birthday Reminder trigger. This can be used in all sorts of ways from simple birthday celebration emails to special birthday promotions. This article will cover exactly how to create a Birthday Reminder Workflow Trigger and what customization options are available for this trigger.

The following steps will take you through the Birthday Reminder Workflow Trigger setup

Step 1: Start a new workflow or edit an existing one

Step 2: Creating and Editing the Trigger

  • Click “Add New Workflow Trigger”
  • Select Birthday Reminder in the Contact section of the Workflow Triggers Menu or use the search feature
  • The Birthday Reminder is set up by default to add a contact to your workflow on the day of their birthday, provided that information is listed in their contact information. You can, however, adjust the timing of when your contact is added to the workflow and filter which birthday months, and days will trigger this workflow.
    • Under Workflow Trigger Name you can change the display name for this workflow trigger within the Workflow builder. 
      • Note that this will not impact any functionality of the workflow, it will only be shown within the builder
  • Under Filters, there are multiple options available to you
  • Before no. of days and After no. of days impacts the timing of when this workflow will trigger. Respectively, this will trigger on the selected number of days before or after the contact’s listed birthdate.
  • Month is and Day is allow you to specify which dates or months can trigger this workflow. For example, you can make this workflow only trigger for birthdays in March, or for birthdays that coincide with a holiday.
  • Custom Field allows you to filter which contacts can be added to this workflow based on custom fields you have created.
  • Press Save Trigger in the bottom right corner of the Trigger setup menu

Step 3: Set up applicable Workflow Action(s). We have multiple articles available to explain the setup of each of the Workflow Actions. Feel free to review our articles for more information on setting these up.

Pro Tip: You can use any Workflow Actions to be triggered by the Birthday Reminder Workflow Trigger or you can leave this workflow without any actions.

Step 4: Press Save in the top right corner of your browser to save the workflow

  • If your Workflow is ready to be enabled, make sure the toggle switch under Save is set to Publish
  • Be sure to test your Workflow to ensure it is set up correctly using the Test Workflow button next to the Publish toggle switch. 
  • For an in-depth overview of Workflow Testing see our article, “Using the Testing Features in Workflows”

Now your Workflow is set up and ready to go with the Birthday Reminder Workflow Trigger