In this article, you will learn how to connect your Instagram business account with your Facebook account. This will allow you to post to the Instagram Business profile, as well as direct publishing. 

The permissions to manage your Instagram profile are granted to LeadConnector through Facebook. This is a requirement from Facebook (which owns Instagram). 

What you will need: 

  • An Instagram Profile that is a Business Profile
  • An editor or admin role for the Facebook Page if it's a Classic page type or Facebook access with full or partial control on a New Page type. 

Note: If the Page is an asset in Facebook Business Manager, you need management access to the Page in the Business Manager account as well.

Step 1: Connect the Instagram Business Profile with your Facebook account

  • In a new browser tab, sign in to your Facebook account.
  • On the home page, please click " Pages " on the top left side of the screen.
  • Select the Facebook page you want to connect to your Instagram business account. 
  • Now, your selected Facebook page will be open. Go to "Settings" which is on the left side of the screen. Select Settings at the bottom of the Manage Page menu on the left.
  • Select Instagram from the Page settings menu. and Connect Instagram Business account.
  • Enter your Instagram account credentials (username and password) and then select Log In.
  • Now, your Instagram business profile is linked to your Facebook account. If you'd like to integrate your Instagram Business Profile with Marketing > Social Planner > Settings 

Part 2: To manage your Instagram Messaging Connection Across Apps

Please Note: Follow the below steps on your mobile Instagram app

  • Go to your Instagram business or creator profile.
  • Tap
  • Select Settings.
  • Select Privacy.
  • Select Messages.
  • Under Connected Tools, you can toggle on or off “Allow Access to Messages.”
  • If you toggle on, anyone with approved access to your Facebook Business Suite, Creator Studio, or other connected third-party apps can view or manage your Instagram Direct Messages.
  • If you toggle off, you’ll only be able to view your Instagram Direct Messages on Instagram.