When creating social media posts and marketing campaigns, it is important to understand the image and video formats and sizes, to ensure you are maximizing your use of Freedomkit. Below are some details on the optimal sizes for sharing images on social media.

NOTE: Multimedia format is defined as posting image(s) and video(s) together in a single post. 

Here are the best sizes for sharing images on social media:

VIDEOS



 Format Maximum File Size Duration Aspect Ratio No. of Video MultiMedia
Facebook Pages and Group MP4  MOV 1 GB 1 sec - 20 mins Between 16:9 and 9:16 1 Video Not Allowed
Instagram
Business Profile		 MP4 MOV 100 MB 3 sec - 60 sec Between 4:5 and 16:9 10 Video(s) Multimedia format is allowed for carousal- can add image(s) and video(s) together
Linkedin Profile and Pages MP4  MOV 200 MB 3 sec - 30 mins Between 1:2.4 and 2.4:1 1 Video Not Allowed
Twitter MP4  MOV

512 MB		 0.5 sec - 140 sec Between 1:3 and 3:1 1 Video Not Allowed
Tiktok MP4  50 MB 3sec - 60 sec 540 pixel resolution 1 Video Not Allowed
GMB - - - - - Not Allowed

IMAGES

Platform Format Maximum File Size Aspect Ratio No. of Images MultiMedia 
Facebook Pages and Group PNG JPG GIF 10MB Recommended - need to keep the Width*Height - 1280 x1080




Minimum 
600 x 315 pixels		 Unlimited Image(s) - Recommend to post 10 Image(s) or less Not Allowed
Instagram
Business Profile		 PNG JPG  8MB Square, or between 1.91:1 and 4:5
Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels		 10 Image(s) Multimedia format is allowed for carousal- can add image(s) and video(s) together.
Linkedin Profile and Pages PNG JPG GIF 8MB  Maximum
6012 pixels x 6012 pixels		 9 Image(s) Not Allowed
Twitter PNG JPG GIF 5MB

Recommended - need to keep the Width*Height - 1280 x1080		 4 Image(s) Not Allowed
Tiktok - - - -

GMB PNG JPG  10MB Must be greater than Width*Height - 250*250  1 Image Not Allowed

Pro Tips:

  • Various sizes and types of images work for different things. Two ‘go-to’ sizes are:
    • Vertical/portrait: 800 pixel x 1,200 pixel
    • Horizontal/landscape: 1,024 pixel X 512 pixel