We’re excited to announce the launch of the Pay-Per-Lead (PPL) model for affiliate campaigns, a new feature that enables a performance-based commission model where affiliates earn a commission for every lead they refer, not just on completed sales.

👀 What’s New?

  1. Pay-Per-Lead (PPL) Model: Affiliates can now earn commissions based on the leads they generate through actions like form submissions, calendar
  2. bookings, or survey completions.
  3. Source Type Support: The PPL model is now supported for Forms, Surveys, and Calendars.
  4. Flexible Commission Settings: Configure lead commissions with options for per-lead payments and advanced tiered commission structures

How It Works:

  • Create a New Campaign: Set up a campaign and select Forms, Surveys, or Calendars as the source.
  • Enable Pay Per Lead: Go to the Commissions tab and enable the Pay Per Lead option.
  • Set Per Lead Commission: Determine the commission amount affiliates will earn for each lead.
  • Advanced Commission Settings (Optional): Configure additional tiers if needed.
  • Add Campaign Details & Assign Affiliates: Provide a description, assign affiliates, and finalize your campaign settings.
  • Track Leads and Commissions: Once live, new commissions are automatically generated and can be tracked in the Commissions tab within the affiliate’s profile page. The product column will indicate "Lead Commission."

Why it Matters:

  • Cost Efficiency: PPL programs generally have lower per-lead commissions, helping manage overall costs.
  • Increased Lead Generation: Affiliates may generate more leads than sales, offering more opportunities for engagement.
  • Improved Flexibility: Tailor your commission structures with multiple tiers and support a variety of actions to suit your business needs.