We’re excited to announce the launch of the Pay-Per-Lead (PPL) model for affiliate campaigns, a new feature that enables a performance-based commission model where affiliates earn a commission for every lead they refer, not just on completed sales.
👀 What’s New?
- Pay-Per-Lead (PPL) Model: Affiliates can now earn commissions based on the leads they generate through actions like form submissions, calendar
- bookings, or survey completions.
- Source Type Support: The PPL model is now supported for Forms, Surveys, and Calendars.
- Flexible Commission Settings: Configure lead commissions with options for per-lead payments and advanced tiered commission structures
How It Works:
- Create a New Campaign: Set up a campaign and select Forms, Surveys, or Calendars as the source.
- Enable Pay Per Lead: Go to the Commissions tab and enable the Pay Per Lead option.
- Set Per Lead Commission: Determine the commission amount affiliates will earn for each lead.
- Advanced Commission Settings (Optional): Configure additional tiers if needed.
- Add Campaign Details & Assign Affiliates: Provide a description, assign affiliates, and finalize your campaign settings.
- Track Leads and Commissions: Once live, new commissions are automatically generated and can be tracked in the Commissions tab within the affiliate’s profile page. The product column will indicate "Lead Commission."
Why it Matters:
- Cost Efficiency: PPL programs generally have lower per-lead commissions, helping manage overall costs.
- Increased Lead Generation: Affiliates may generate more leads than sales, offering more opportunities for engagement.
- Improved Flexibility: Tailor your commission structures with multiple tiers and support a variety of actions to suit your business needs.
