I want this to be your one-stop shop for setting up your professional email for online business. This guide will cover:

  1. Setting up your Professional Email Address
  2. Configuring your platform for email marketing
  3. Building a list building funnel inside Freedomkit
  4. Creating a Welcome Sequence workflow to nurture your list
  5. and sending out email newsletters / campaigns using our drag and drop builder.

 

Let's dive in!

Step 1: Setting up your professional email address

Before you can start email marketing, it's recommended to have a professional email inbox. We prefer Google Workspace, but if you are on a budget, you can get started using the Free Forever plan on Zoho Mail.  Here's how:

Resources mentioned:

 

 

Step 2: Setting up Freedomkit.ai as your email marketing platform

This next step will set up your email account to ensure that you won't hit the spam inbox, will be able to send marketing emails as well as individual emails in your professional inbox and more. There is a lot of talk of DNS records, DMARC, SPF, and DKIM - just know that if you follow these steps one by one and get the green check marks by the end - you won't have to worry about it again! You've got this!

Resources mentioned:

  • dmarcian.com - Useful tool for verifying your SPF, DKIM, and DMARC status
  • Cloudflare.com - Preferred domain registrar for Freedomkit.ai users. Not using Cloudflare already? Follow this guide to get it set up for free in just a couple of minutes.

Step 2a: Setting up Dedicated Sending Domain inside Freedomkit.ai

 

Step 2b: Configuring SPF, DKIM, and DMARC records (new February 2024 requirements)

Resources Mentioned:

DMARC Record:

Type: TXT

Name: _dmarc

Content / Value: v=DMARC1; p=reject;

 

 

Step 3: Build a list building funnel inside Freedomkit.ai

Finally on to the fun part. In this tutorial we will use a pre-built funnel template and automation that comes inside your Freedomkit.ai account to build a complete list building funnel:

 

Step 3a: Setting up your funnel

 

Step 3b: Connecting your domain into Freedomkit

 

 

Step 4: Set up your automation & Welcome Sequence

Now that your list building funnel is set up and building your email list, it's a great time to create a welcome sequence automation to build trust and create conversions.

 

Step 5: Sending email campaigns to your audience

Keep in touch with your list by sending regular updates and offers through email campaigns!

 

 

 

Conclusion

Email marketing is an entire art form - this quick start guide is designed to get the technical components up and running and to give you a basic roadmap of where to go from here. If you'd like to learn exactly what to say in your emails to get them to convert + tons of templates and additional strategy, be sure to check out List By Number - our complete Strategy + Tactics for email marketing!